Wednesday,
November 18th 2015
12pm-5:30pm

Ballpark Village St. Louis
Fox Sports Live

Get connected, enlightened and inspired with other digital creatives,
marketers, agencies and clients.

Seating is limited to 300 and tickets are going fast

#STLDIGSYM 2015

Robots v. Humans: Dissecting the impact of the Digital Revolution on the lives of human beings and what it means to be human in an increasingly digital world.

In addition to four digitally compelling speaker sessions, a light snack buffet is provided along with one complimentarybeer, wine or soda beverage. Attendees to #STLDIGSYM will have their parking vouchers validated upon their departure. Make sure to stick around for the Ultimate Keyboard Warrior championship and networking happy hour to follow immediately after the last session concludes.

Gain a Fresh Perspective from these Industry Leaders

Special Guest Host

Chick Foxgrover | Chief Digital Officer | American Association of Advertising Agencies


Not only does Chick lead the digital acumen for the 4A's and their agency members, he is also one of the managing partners of the highly successful CreateTech conference in NYC. Chick will be providing some opening remarks and introducing this year’s #STLDIGSYM. From CreateTech: Technology has created broad new fields of exploration for creativity — for products, utility and communications. It’s not enough to optimize our existing practices; we must reach across old divisions to discover new innovative opportunities for the agency, the enterprise and society.

createtech.aaaa.org

Gunnard Johnson | SVP Data & Analytics | Centro / Ann Arbor


DATA

5 Pillars of Performance – Using Data & Tools as Insights

In this presentation, Gunnard identifies and explains the Pillars of Performance; five important elements that manifest in digital media plans. These pillars – audience, channel, execution, exposure and response – work individually and together to define digital campaigns. A media team with a strong understanding of each pillar will be capable of designing comprehensive plans that drive successful campaigns.

Within each pillar, Gunnard will explore how newly available data and advanced tools uncover important insights into online consumer behavior. He’ll go over how these insights connect to broader business goals, and offer best practices for turning these insights into powerful campaign results.


Bio:

Gunnard is currently the leader of Centro’s Data & Analytics services. He is charged with strengthening Centro’s leadership team to create a new group to drive audience measurement and advanced analytic solutions. His role is to ensure that Centro incorporates robust, easy-to-use data science and marketing attribution features that meet the demand of brand and direct marketers alike. In addition to his role @ Centro, Gunnard is also a Board member of the Advertising Research Foundation where he is an industry advocate for consumer insight & ad effectiveness, a frequent speaker @ ARF conferences, as well as a mentor & coach to ARF Young Pros.

Gunnard was previously the Advertising Research Director for Google, where he lead the Americas team and influenced Google’s push into brand measurement. An industry leader, Gunnard has worked with the IAB to define the next generation of engagement metrics, the ARF where he has spoken at multiple conferences on topics such as brand measurement and big data, and multiple consortium efforts to improve cross-media measurement via next generation media mix and attribution models. Prior to Google, Gunnard was the SVP of Marketing Science at WPP’s TeamDetroit, where he established a global data and analytics practice for Ford and GroupM’s diversified clients. Gunnard started his career at Andersen Consulting, which became Accenture, in CRM and Customer Insights. He has an undergraduate degree in Political Science and a Master’s Degree in Industrial and Operations Engineering from the University of Michigan. Gunnard lives outside of Ann Arbor, MI with his wife and 3 boys.

Shawn Stevenson | Bestselling Author | #1 Health & Wellness Podcaster


CONTENT

Content vs. Context – Finding relevance in culture, personality and timeliness

In the game of digital marketing, relevance is everything. And that means delivering innovative creative in the right time and place. We hope to explore how agencies and brands are revolutionizing the creative process to grapple with speed, channel choices, media possibilities and real-time data to win big by leveraging the real world experience of #1 iTunes fitness podcaster and TedX speaker Shawn Stevenson.


Bio:

Shawn Stevenson is a bestselling author and creator of The Model Health Show, featured as the #1 Health podcast in the country on iTunes. A graduate of The University of Missouri - St. Louis, Shawn studied business, biology and kinesiology, and went on to be the founder of Advanced Integrative Health Alliance, a company that provides wellness services for individuals and organizations worldwide. Shawn has been featured in Entrepreneur magazine, Men's Health magazine, ESPN, FOX News, and many other media outlets. He is also a frequent keynote speaker for numerous organizations, universities, and conferences - all with outstanding reviews.

Gunnar Kiene | Creative Director | SapientNitro


CREATIVE

Brand Consistency vs. Cohesion in a Digital World

In our hyperconnected world, there are seemingly endless ways for a brand to interact with consumers. The sheer volume of touch points – and the power consumers now have in defining the brand – make it increasingly difficult for organizations to maintain control of their identity.

This is no time for rigid design systems and matching luggage. Brands must be flexible and quickly adapt to market forces to remain relevant while avoiding fragmentation.

Gunnar will explore the implications this has on design and experience systems and how organizations can succeed in this “brand new world”.


Bio

With over 18 years of experience in brand communications and design, Gunnar has earned his reputation as an innovative, passionate and inspiring leader.

He is currently Creative Director at SapientNitro’s New York office where he leads large multidisciplinary teams to create award winning experiences and brand strategies rooted in the digital space. Gunnar brings his broad experience to clients like MasterCard, Verizon, MSNBC, Target, Coca Cola and MetLife.

Prior to joining SapientNitro in 2012, he spent many years at R/GA and AtmosphereBBDO where he helped launch numerous campaigns and digital platforms. To complement his creative skills, Gunnar armed himself with a Masters in Strategic Communications from Columbia University in 2009.

Dan Pollmann | Founder | happyMedium


TECHNOLOGY

Taking Digital Ideas Into The Physical Realm

Sometimes for digital ideas to be properly brought to life ... innovation, evolution, and utility drives the idea into a more physical and tactile place. As humans, our senses are most engaged outside of the virtual space. Learn how one of STL’s top digital technology agencies traverses the digital landscape by not limiting their thinking to a screen.

happyMedium is an innovation firm. We look to replace traditional ad spends with a website, web app, a mobile application or something that provides utility. We imagine or engineer the ability to understand real time events captured by your phone’s camera / sensor array or measure how much life is left in your oil from a phone or tablet or computer. We write the software and design physical component, printed computer boards, or set of sensors that might interact with that software. We write / design and build things from scratch in an effort to make someone’s life easier. We hold a couple patents and have bright minds, engineers, developers, PHDs and creatives on staff. They do magical things.


Bio

An accomplished and experienced creative leader, Dan's expertise encompasses a variety of mediums and communication channels with a focus on digital marketing and interactive experiences. Dan strongly believes the key in connecting with consumers exists within the brand narratives we build. Dan loves learning and working with creative thinkers to find solutions that go beyond the surface, but solve real business challenges.

Dan Pollmann serves as the whatever you need him to be for the North American design team from happyMedium, an in-house global agency with the creative imperative to provide custom content and design experiences across everything. With over 16 years of professional experience, Dan has developed work for clients like Orvis, Warby Parker, Edward Jones, Steamboat Ski Resorts, Nestle Purina, Anheuser-Busch, and all current happyMedium clients.

What's On Tap

11:30a

Doors and registration open in the Ballpark Village / Fox Sports Midwest Live lobby Each attendee receives one drink ticket and complimentary appetizer buffet access. Cash bar, lunch, beer and beverage service available throughout #STLDIGSYM

12:30p

Symposium start, complimentary appetizers and a libation provided by Ad Club STL.

Chick Foxgrover (Chief Digital Officer – 4A's)

12:35p

Gunnard Johnson (SVP Data & Analytics at Centro) leads the “Data” session with his presentation on “5 Pillars of Performance – Using Data & Tools as Insights”

Moderator: Les Hostetler (Group Search Director – Ogilvy / NEO / Purina)

Panelists: Derek Mabie (Evolve), Erin Moloney (Perficient), Jamie Rule (HLK), Ridhi Malhotra (GroupM)

1:40p

Shawn Stevenson leads the “Content” session with a presentation on “Content vs. Context - Relevance is Everything”

Moderator: Ryan Brown (ECD – Manifest Digital)

Panelists: Jessen Wabeke (Fusion Marketing), Justin Ellis (Fleishman Hillard), Morgan Noel (XperienceLab), Kate Erker (Mio)

2:50p

Break for beverages, snacks and networking

3:20p

Gunnar Kiene (Creative Director at SapientNitro) leads the “creative” session with his presentation on “Brand Consistency vs. Cohesion in a Digital World”

Moderator: Peter Dycus (Director of Production - HLK)

Panelists: Chris Kilcullen (H&L Partners), Russell Dow (PGAV), Jon Fahnestock (Maryville University), Brad Hogenmiller (ZeaVision)

4:25p

Dan Pollmann (Founder at happyMedium) leads the “technology” session with his presentation on “Taking Digital Ideas Into The Physical Realm“

Moderator: Brad Lucas (Sr. Digital Strategist – Switch)

Panelists: John Peel (2e Creative), David Ortinau (Rendr), JP Revel (Lelander), Matt Johnson (H&L Partners)

5:30p

Conference ends

AdClubSTL and Timmermann Group host the Ultimate Keyboard Warrior Championships. 16 agency typing champs will face off in a bracket until there is only one. The UKW 2015 champ. All agency peeps are welcome to join and watch the action on the 50’ big screen. Admission is free.


Where is FOX Sports Midwest Live?

Ballpark Village
Fox Sports Midwest Live!

601 Clark Ave #103
St. Louis, MO 63103

Self-Parking: FREE 2-hour parking with validation is available from 6am-9pm. Parking validation ticket must be obtained before 9pm.

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